Our Story
More than just a coffee shop
Monaco’s Coffee was built on a simple idea: good coffee, good food, and a place where everyone feels at home.
We roast our own coffee right here in Geneva, NY, crafting bold, balanced brews that fuel long study sessions, early morning lake views, and slow afternoons catching up with friends. Our food is made with locally sourced ingredients, because fresh tastes better—and supporting our community matters.
Whether you’re a Hobart and William Smith student grabbing a latte before class, a local stopping in for your daily pastry, or a summer visitor exploring Seneca Lake, we’re here for you.
Monaco’s is more than a coffee shop—it’s a place to gather, to connect, and to keep Geneva thriving, just like it always has.
A name with history
Before Monaco’s Coffee, there was Monaco’s Market—a small, family-run grocery store that stood on this very spot for nearly a century.
The story began with Fred Monaco, who immigrated from San Giovanni, Italy, in search of opportunity. Like many immigrant families, he and his wife left behind everything they knew, enduring a long and difficult journey to the United States. After years of hard work, they settled in Geneva, NY, where Fred saw potential in a small storefront on Washington Street.
In 1917, Monaco’s Market opened its doors, quickly becoming a neighborhood staple. It was more than just a place to buy groceries—it was a hub for the community, where neighbors gathered, friendships were formed, and Geneva continued to grow. The business stayed in the family for generations, surviving wars, economic shifts, and decades of change, until it closed in 2000.
When we opened Monaco’s Coffee in 2017—exactly 100 years later—we chose to keep the name as a nod to that history. Geneva is built on generations of people who have lived, worked, and built something here, and we’re proud to be part of that story.
So whether you’re here for a quick espresso or an afternoon of conversation, we hope Monaco’s feels like home.
Come by for a visit,
Josh Decker
Owner
Fred Monaco, Owner of Monaco’s Market
Monaco’s Market, 1917